New York City - My Food Journey continues

After working for a year I moved into a downtown apartment on the 45th floor with this amazing view! 

Moving to New York City was another pivotal point in my life, having just graduated I got my first job as a marketing analyst around mid-town; I was overwhelmed with work during this phase of my life, desperately tiring to make ends meet, I would take on many freelance design, photography and even manual labor jobs just to make the rent for the month plus setting quiet alot aside for my only indulgence in the city, Fine dining.

Following my obsession with the Food Network, it was only natural that I spent my first few pay checks at restaurants owned by Iron Chefs; Morimoto's, Del Posto, Babbo, Lupa and Mesa Grill. But this was only the tip of the culinary ice-berg which is New York City.

Pictures from my mom's phone @ The union sq farmers market and Soho

It was also in New York that I experienced my first michelin-star meal, this was probably at Fleur De Sel (now closed), a quaint 1-star restaurant in Flatiron. I ordered the seasoning tasting menu of 6-courses, which was a mind-bending sensory experience. From then on, I became a certified food-snob, restaurants by Jean Georges, Thomas Keller and Eric Ripert soon followed. But there was still something lacking, Michelin-starred quality restaurants couldn't be the end of it. While I tried to recreate Michelin quality food at home, I always found myself trending towards the casual and more whimsical style of cooking.

It was about this time that I started to discover quaint small eateries in the city which define New York dining. Restaurants like Prune, Public, Kyo Ya and Momofuku soon became my favorite destinations for me to indulge my palate. Soon Saturday and Sunday New York brunches seem to be the norm, and I would venture into underground dining which peeked my culinary mind.

The view from my apartment. Oh! how I miss NYC

My very best meal in New York?
That was probally at Corton (Paul Liebrandt) when the restaurant just opened its doors and before it received any of their coveted stars.
239 West Broadway (Walker Street), TriBeCa; (212) 219-2777, cortonnyc.com.

My Favourite Sushi in New York?
Definitely Sushi Azabu; It was a perfectly executed when I was there, and the whole place is so perfectly unassuming.
428 Greenwich St, TriBeCa, (212) 274-0428, greenwichgrill.com

My favourite brunch in New York?
Probably Prune or Public; but nothing beats quaint sunday brunches lazing at home.
Prune Restaurant ::: 54 East 1st Street New York, NY, prunerestaurant.com
PUBLIC Restaurant 210 Elizabeth Street  New York, NY, public-nyc.com

It was about this time that I started conceptualizing my cookbook and planning it out, and that takes me onto a whole new path of my food journey; Learning by experience and Crazy nights in NYC's china town.

Video Recipe - Bacon & Egg Risotto 2012 with Nicole Chen!

About two years back I developed a recipe for bacon and egg risotto for my cookbook, Bachelor's Banquet. and I have been lucky enough for the recipe to be recreated by various influential bloggers online! So this year I decided to upgrade the recipe and add a fresh new twist to the dish. lemon zest and a truffle bread crumb mixture to add that extra crunch to the overall dish.

Bacon & Egg Risotto 2012 featuring Nicole Chen!

I can honestly say that this dish is one of my few dishes which are close to being perfected, so many chefs think they have 'perfect' dishes which cannot be improved... I disagree, unless it appears in some kind of historical document a dish will still have a long way to go. So without further ado here's a video presentation of my Bacon & Egg Risotto 2012 with special guest Model DJ, Nicole Chen!

Ingredients for Bacon & Egg risotto 2012 (serves 3)

Risotto
1tbsp Butter
1tbsp Bacon oil
½ nos yellow onion, brunoise
½ nos celery, brunoise
1½ cups Carnaroli Rice
½ cup BARRISTERS wine
4½ cups Vegetable broth
3nos Egg yolks
50g Pecorino Romano, grated
2tsp Lemon zest

Garnish
3 Bacon strips (baked)
20g Summer truffles
3tbsp White truffle crumble
Lemon zest
Chives
Chervil

Do try this at home and let us know what you think of this video.

Specialty food stores & 4 reasons why they succeed!

As I wrestle my way through the small busy lanes which make up Tokyo’s famous Tsukiji Market and trek along the historical districts of Takayama, I realized one thing about the food businesses in Japan; They don’t try to ‘do-it-all’ instead they have mastered the art of specializing in a single product or a single concept.

A beef offal stew specialty store at Tsukiji Market

Two specialty stores really caught my eye; the first one was the exceedingly popular Inoue Ramen at Tsukiji Market, they served up the most affordable ramen noodles with heaps of fresh spring onions, bamboo shoots and a generous 4 slices of rolled pork!  The second speciality store was a little more obscure; Tucked away around a view-restricted corner in the small town of Takayama was a little kiosk selling Hida beef stew and grilled Hida beef tongue, for the uninitiated, Hida beef is right up there with Waygu and Kobe beef, but in my opinion is a little more artisanal because it’s a lot less commercialized.

Hida beef specialty store in Takayama

So I started thinking, what makes these speciality F&B businesses so successful and why is it so rampant in Japan?? Here are my 4 reasons.

1. Reduces customer risks and affects their decision process
   A specialty store greatly reduces the customers risk, he/she knows that the product being sold there is most probably a good one (also justifies why there’s a massive line outside each store at any one time) . So becoming a specialty store immediately transforms the staff in the business into experts in the field… and everyone trusts experts don’t they?
2. It’s easier to market and plan processes for just one product
   Planning the production process and inventory for a restaurant with multiple concepts can become a nightmare. Specialty stores have the advantage in managing inventory and managing expectations of supply and demand, less time consuming and less to do. It is also easier to focus on optimizing processes and marketing a specialty concept. 
3. Training procedures are lessened and less skilled workers are required
   The very nature of a specialized product means that production processes are also specialized and can be easily managed and replicated, this means less training requirement for new staff and a lower requirement for skilled workers, thus, reducing staff costs.
4. The Japanese have intense pride in their products
   The Japanese are so fervently proud of their product, from the way they choose raw materials to the handling of the final product. Their care for every production process can be felt in the final product and their level of skill which goes into the product resonates into the consumer. Adding value and providing the customer a sense of euphoria (to an extent).

Inoue Ramen store at Tsukiji Market

So should more and more business specialize instead of diversifying their skillsets into multiple concepts? I think so, I have always been a strong believer in specializing in a certain skillset and only expanding into other peripheral skills, it just makes business sense.

What do you think?